Ekotana
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Sell on Ekotana

Join a curated marketplace built around sustainability — reach shoppers who are actively looking for products like yours.

Apply to become a vendor

Why Ekotana

Ekotana connects shoppers with vendors who take sustainability seriously — from EU-based artisans practicing small-batch craftsmanship to internationally certified manufacturers meeting the same bar through independent certification. We curate every vendor, not just every product.

How it works

Apply

Tell us about your business and products. We review every application personally.

Get approved & connect Stripe

Once approved, you'll set up your vendor profile and connect a Stripe account to receive payouts.

Start selling

List your products and start reaching Ekotana's shoppers.

How payments work

Ekotana uses Stripe Connect. When a customer buys your product, Stripe processes the payment and transfers your share directly to your own connected Stripe account — Ekotana never holds your funds. You'll need a business or bank account in a country Stripe Connect supports.

Fees

Ekotana charges a commission on each completed sale. Because our vendors and categories vary widely, we agree on a commission rate individually with each vendor during the application process, rather than publishing one flat rate.

Ekotana Local & Ekotana Global

Every vendor belongs to one of two lines, based on where your business is registered — not on product quality.

Ekotana Local

EU-based vendors, individually curated by our team.

Ekotana Global

Internationally sourced vendors, verified through a recognized third-party certification (such as GOTS, OEKO-TEX, or FSC).

Frequently asked questions

Do I need to register for EU VAT myself?

If your business is registered outside the EU, no — under EU marketplace rules, Ekotana is responsible for collecting and remitting VAT on your sales to EU customers. EU-based vendors handle their own VAT as usual.

Which countries can join?

Any EU-based business can apply as an Ekotana Local vendor. Outside the EU, you'll need a business and bank account in a country Stripe Connect supports for payouts — this currently doesn't include mainland China, though it does include many other countries such as Hong Kong and Singapore.

What is an "EU responsible person"?

EU product safety law (GPSR) requires non-EU vendors to name a contact based in the EU who takes responsibility for product safety questions. We'll ask for this during onboarding if it applies to you.

How long does approval take?

We review every application personally, so it may take a few business days. We'll email you either way.

Ready to apply?

Tell us about your business — it only takes a few minutes.

Apply now
Ekotana

Ekotana is your go-to marketplace for the latest in green, eco-friendly, and innovative products that make a difference — modern, high-quality items curated from vendors who care about the planet as much as you do.

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